Infotastic? Ease up on the Infographic.

Apparently I’m a sucker for a good infographic. Throughout the PID program, for one reason or another, I have passed on the option of creating one…seems I’ve been missing out! Assignment 3 (Save Hearts below) really lit fire for me. On a course forum, a classmate posted a link to some good points about creating them, best practices if you will:

The best topics for infographics are narrow, focused subjects that answer a question, give advice, or otherwise offer data that helps your audience

Determine if your topic is evergreen or timely. Evergreen topics aren’t time-sensitive, but timely topics are…evergreen infographics are usually easier to promote. There’s so much time, research, and work that goes into an infographic that a timely topic might not be relevant anymore by the time you’re finished!

You need a strong name or headline to go along with your idea. The name of your infographic is what readers will see first

Try to avoid over complicating the graphic, the whole point is to be pleasing on the eye, and punchy. The reader should be able to see the points relatively quickly, and then zone in on a section which catches their attention. The WebpageFX article goes on to say that if the graphic is too confusing “The average user will take one glance at this and hit the back button before reading a single word”.

Also, avoid “pointlessness”

Infographics do look nice, and it’s always good to include different styles of media on your web pages. But, make sure a purpose is fulfilled, a point made, or a question answered.

And lastly,”ensure your graphical representations are accurate and proportional to the data”…”No one likes misrepresentation”.

Here is an infographic from a clever classmate of mine Carolyn Hornell, which represents an ‘evergreen’ and poignant topic (also posted below this paragraph). I think she has epitomized what an Infographic should be. It’s bold, it’s WOW! Its relevant and balanced. I love the contrast between black, white (which appeals to a certain generation I’m sure) and then..BOOM…the primary colours of the pie chart (which, I should add, validates the whole infographic – nicely done) jump out and a punch you in the face. The title starts with ‘a quick guide’ which means, most people will hang around long enough to at least grasp the high points whilst supping a mid morning cuppa (again, touché). The main body of the infographic is high level, but provokes enough thought for you to be critical about your own body language habits. We’ve all heard the resident expert say “ooo you’re all defensive with your arms crossed” or “did you know that raising your left eyebrow whilst looking down and wiggling your toes means…” oh just stop it, please! But, my point being is that Carolyn’s subject is actually huge, but she has done a great job of keeping it focused; it sticks to its purpose within the confines of the infographic. However, you could just as easily put this up on the board and really drill into any quadrant you liked. This is the beauty and versatility of an infographic.


Like I said, I’m a sucker for an infographic. If you’ve never tried to create one, I urge you to. Look around…browse a few, you’ll be amazed how easy they are and how much thought  they will provoke in both you, and your intended audience.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s